PROJECT NAME:
The Bosque on the Concho
SAN ANGELO, TEXAS
2026
An identity shaped by the river, the landscape, and the many ways a community gathers outdoors.
FIELD NOTEThe Bosque on the Concho brings together several experiences…
FIELD NOTEThe Bosque on the Concho brings together several experiences…
THE OPPORTUNITYCenter on revitalizing an existing destination along the Concho River in San Angelo, Texas. Transform it into a space the community can genuinely help shape. Recreation, local vendors, cultural events, and partnerships each bring something distinct, allowing the space to evolve organically through the people and organizations engaging with it.
A visual identity flexible enough to hold both quiet riverside afternoons and large community gatherings, giving Bosque on the Concho an identity that is local, dynamic, and always evolving.
BRAND STRATEGYThe direction started with a simple question: how do you make a public space feel like it belongs to everyone? The strategy balanced natural, grounded elements with an open, community-forward energy, creating a foundation that could flex as the space grew.
VISUAL IDENTITYThe logo, color palette, and typography work together to reflect the fluidity of the Concho River and the character of West Texas. Organic shapes and a warm, natural palette keep the identity approachable, while clean typography adds a layer of cultural polish without feeling overly formal.
VOICE AND TONEThe brand voice needed to feel welcoming and community-driven confident but never corporate, rooted but never rigid. Messaging speaks to both quiet, everyday moments and larger community events, giving the brand room to shift tone depending on the occasion.
APPLICATIONSOur events prioritize comfort, safety, and respect—so you can show up as you are and fully engage in the process.
VISUAL IDENTITY
river
shell
GOLF GREEN